Martin Mobile App
In a design collaboration with LM&N, I developed the native iPhone and iPad app for Martin Guitar. The app provides a chromatic tuner, an ear trainer, a custom guitar builder with social media tie-ins, a string changing tutorial, string reference, and videos of Martin tips.
The Martin Guitar tuner was incredibly well-received and was downloaded over 70,000 in the first 3 months after launch. The project went on to win GOLD at the local Lehigh Valley ADDY, SILVER at District 2 (NY, PA, NJ, MD, DE, DC) ADDY, and moved to the national ADDY awards and received GOLD in the category of Digital Advertising.
The app was also awarded the Gold Louix in the 8th Annual Art Directors’ Club of Philadelphia and was awarded the 2014 MobileWebAward in Outstanding Achievement in Mobile Development.